Prompt playbook
Google Ads prompts
Search · PMax · Display · 86 tools
Full write access from keywords to Performance Max. The more specific the brief, the more Xylo does for you. Copy one and make it yours.
Build & manage
Search, Display and Performance Max campaigns end to end.
Create a Search campaign for these 15 keywords (phrase + exact) at $60/day with a $40 target CPA, write 3 responsive search ads with 15 headlines and 4 descriptions each, and attach sitelink and callout assets.
Build a Performance Max asset group from these headlines, long headlines, descriptions, images and my purchaser audience signal, then link it to the campaign.
Keywords & wasted spend
Dig through search terms and cut waste with negatives and shared lists.
Pull the search-terms report for the last 30 days and add every query that spent more than $20 with zero conversions as an exact-match campaign negative.
Create a shared negative keyword list of competitor brand terms and link it to all my Search campaigns.
Audiences & conversions
Customer Match and offline conversion uploads.
Upload this hashed customer list as a Customer Match list so I can target and exclude existing customers.
Upload last week's offline conversions (GCLID, value and timestamp) to my 'Qualified Lead' conversion action.
Optimize & test
Apply the right recommendations and run experiments safely.
List all recommendations, apply only the ones that add conversions without raising target CPA, and dismiss the broad-match keyword suggestions.
Create a 50/50 experiment that tests a $35 target CPA against my current manual CPC, and run it for 4 weeks.
Insights & creative
Performance, quality scores, and creative analysis.
Show campaign performance and keyword quality scores for the last 30 days, and flag any keyword below quality score 5.
Analyze my top YouTube ad and tell me the hook, the pacing, and the one thing to change.
Paste one of these to your agent.
Connect a Google Ads account free and watch it run.